Archimage | Reggie Veggie.

The “First Bites” research project studied how to increase fruit and vegetable consumption in 3 to 5 year-old children. Reggie Veggie was created as the star of a 30-second computer animated television commercial that was shown at daycare centers. Archimage served as producer, director, and animation creative team, bringing life to the colorful and exciting vegetable character as he romped through the circus.