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First Bites

The "First Bites" research project studied how to increase fruit and vegetable consumption in 3 to 5 year-old children. Reggie Veggie was created as the star of a 30-second computer animated television commercial that was shown a daycare centers. Archimage served as producer, director, and animation creative team, bringing life to the colorful and exciting vegetable character as he romped through the circus.